About Sport1

About SPORT1

Innovative 360° advertising opportunities

Our 360-degree sports platform forms the basis for maximum networking of all touchpoints. Together with our innovative marketing team, we guarantee advertising customers and business partners an effective corporate presence in the premium sports environment. With experience, passion and competence, we stage brands with creative concepts that inspire sports fans.

From TV station to multichannel platform

1993

Das Deutsche Sportfernsehen goes on-air as a linear free TV station

1999

Online offering Sport1.de launched as a joint venture

2010

"We Are One": DSF and Sport1.de become SPORT1 - the new umbrella brand

ab 2010

Launch of pay-TV with SPORT1+, digital and social media offensive

2013

Expansion of pay-TV with SPORT1 US, launch of digital audio offering

2018

Relaunch SPORT1 video platform with livestreams and VOD

2019

eSPORTS1: First eSports channel launched in Germany

2021

New live streaming platform: SPORT1 Extra

2022

Launch Smart TV app sport1TV

Our know-how. Your advantage.

Added values for our advertising partners

As an established marketer, our competent employees support your advertising activities in particular through target group-affine, cross-media and innovative concepts.

Customized 360° communication solutions

For advertising partners with perfect networking across all channels

Creative concepts with innovative measures

Customized according to objectives for maximum advertising impact

Authentic staging and emotionalization of the campaigns

with engagement in the target group

FAST FACTS

~ 17 M.

FreeTV net viewer Z3+ per month

77%

Proportion of men

8,82 M.

Digital Unique User per month

> 300 M.

Page Impressions per month

~ 7 M.

Social Media Follower

Up to 3,78 M.

Spectators at Darts World Championship Semifinal 2023

over 70

various sports

~ 2.000 hrs

Live sports coverage

Benefit from our network

Premium standard from a single source: Together with LEITMOTIF - the consulting and service agency of SPORT1 Medien AG - we offer the concentrated power of expertise and creativity for your brand. Whether it's conception, creation, production or distribution, you can rely on the know-how of our experts to ensure greater relevance in your target group and create a lasting connection between brand and people. You can expect a team that is always passionately focused on the goal: To support you as a "Creator House" in brand building, generating scalable content and capitalizing on brand assets!

CONSULTING

CONCEPT
|
CREATION
|
PRODUCTION
|
DISTRIBUTION
|
PROJECT MANAGEMENT
|
MEDIA
|
SOCIAL MEDIA
|
SPONSORING
|
MANAGEMENT
|
RESEARCH
|

Your entry into the German gaming market

Magic Sports Media GmbH is a company of the Sport1-Medien Group. This company bundles marketing services and comprehensive expertise in the betting, poker, casino and lottery sectors. MAGIC SPORTS MEDIA offers companies in the gaming and gambling industry, media companies and sports associations, leagues and clubs a comprehensive range of services in the areas of ad sales, marketing and related consulting, as well as regulation & policy.

Bets
Poker
Casino
Lotto
Virtual slot game
Skill-Games
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© 2024 Sport1 GmbH • A company of Sport1 Medien AG

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