The SPORT1 Business arm, which has been part of Sport1 GmbH since December 2019, markets the diverse portfolio of Germany’s leading 360° sports platform SPORT1. Prior to this, the marketing team had been incorporated in the former Sport1 Media GmbH. The portfolio comprises the free-TV channel SPORT1 and the pay-TV channels SPORT1+ and eSPORTS1, which are offered on different platforms in Germany, Austria and Switzerland, as well as the pan-European pay-TV channel eSportsONE launched in November 2020. We also cover Online, Mobile and Audio, with SPORT1.de, the SPORT1 apps, social media channels and a comprehensive range of podcasts. These high-reach channels offer unique opportunities to showcase companies and brands: Advertisers benefit from activating a predominantly [B1] male audience in the highly emotive environment of premium sports through our vast live content, with 1,500 hours per year on free TV alone and 80 percent in-house production. Based on these unique selling points, SPORT1 Business develops innovative 360° communication solutions as a one-stop shop – custom-tailored, creatively integrated, and impressively showcased.
Our marketing expertise
The combination of 360° sports platform and innovative marketing team guarantees advertisers and partners an impactful brand presence in the premium environment of sports.
- We market the 360° sports platform SPORT1
- We are well established in the advertising market with a rich network of contacts
- All sales staff are specialized in sports marketing
Added value for advertising partners
Especially through audience-targeted marketing of innovative and cross-media concepts
- Customized 360° communication solutions for advertising partners with perfect integration across all channels
- Creative concepts with new, innovative formats, tailored to the partner’s goal, with activation measures for maximum advertising impact
- Authentic showcasing and emotionalizing of campaigns with engagement in the target audience
