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About us

The SPORT1 Business arm, which has been part of Sport1 GmbH since December 2019, markets the diverse portfolio of Germany’s leading 360° sports platform SPORT1. Prior to this, the marketing team had been incorporated in the former Sport1 Media GmbH. The portfolio comprises the free-TV channel SPORT1 and the pay-TV channels SPORT1+ and eSPORTS1, which are offered on different platforms in Germany, Austria and Switzerland, as well as the pan-European pay-TV channel eSportsONE launched in November 2020. We also cover Online, Mobile and Audio, with, the SPORT1 apps, social media channels and a comprehensive range of podcasts. These high-reach channels offer unique opportunities to showcase companies and brands: Advertisers benefit from activating a predominantly [B1] male audience in the highly emotive environment of premium sports through our vast live content, with 1,500 hours per year on free TV alone and 80 percent in-house production. Based on these unique selling points, SPORT1 Business develops innovative 360° communication solutions as a one-stop shop – custom-tailored, creatively integrated, and impressively showcased.

Our marketing expertise
The combination of 360° sports platform and innovative marketing team guarantees advertisers and partners an impactful brand presence in the premium environment of sports.

  • We market the 360° sports platform SPORT1
  • We are well established in the advertising market with a rich network of contacts
  • All sales staff are specialized in sports marketing

Especially through audience-targeted marketing of innovative and cross-media concepts

  • Customized 360° communication solutions for advertising partners with perfect integration across all channels
  • Creative concepts with new, innovative formats, tailored to the partner’s goal, with activation measures for maximum advertising impact
  • Authentic showcasing and emotionalizing of campaigns with engagement in the target audience




Olaf Schröder 

Chairman of the Management Board of Sport1 GmbH

Dr. Matthias Kirschenhofe

Managing Director

Leif Arne Anders


Commercial Director & Memeber of the Mangement 

Stefan Obstmayer


COO & Member of the Management

Matthias Reichert


COO & Member of the Management

Made with ❤ in munich, germany



© 2023 Sport1 GmbH • A company of the Sport1 Medien AG

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