Best Cases  »  AVD

Case

AvD
Motor & Sport Magazine

  • Cooperation

    AvD Automobilclub Title Patronage
  • Target

    Increase brand and product awareness
  • Service 

    Title sponsorship & cross-media communication measures
Idea

At the end of the respective race weekends, the "AvD Motor & Sport Magazin" provides a compact overview and current articles on all relevant international and national racing series - with a focus on Formula 1, but also offers service sections on the subject of mobility.


Implementation

In addition to the title sponsorship, the marketing package for "AvD Motor & Sport Magazin" includes numerous other measures related to Formula 1 race weekends - such as a targeted addressable TV campaign, the extension of content via livestreaming, VoD, stories and social media posts, as well as comprehensive on-air integrations, including in program trailers and spots.


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