Case

BRILLUX
WEISSE WESTE

Cooperation
Brillux category sponsorship „Weisse Weste"
Target
Attention-grabbing communication strategy
Service
360° integration on TV as well as digitally for the „Weisse Weste“ goalkeeper award

Idea

With SCHÖNER WOHNEN Polarweiss and SPORT1, the award "Die Weisse Weste" (The White Vest) for goalkeepers of the Bundesliga and 2nd Bundesliga was launched. The established goalkeeper award is represented with 360° integration on TV as well as on SPORT1.de and the SPORT1 apps. The performance status can be tracked by fans throughout the season by means of a specially created ranking on the SPORT1 platforms.

Implementation

With the award, SCHÖNER WOHNEN Polarweiss and SPORT1 honor the goalkeepers of the Bundesliga and 2nd Bundesliga. As part of the campaign, SCHÖNER WOHNEN Polarweiss will donate €50 to the phrase bank for every "Weisse Weste" (white vest) collected in the Bundesliga during the "STAHLWERK Doppelpass". At the end of the season, the donations will be donated to a charitable cause.