BRILLUX CLEAN SHEETS
COOPERATION
BRILLUX SEGMENT SPONSORING "CLEAN SHEET"
GOAL
HIGH IMPACT COMMUNICATION STRATEGY
SERVICE
360° INTEGRATION ON TV AND DIGITAL PLATFORMS FOR THE GOALKEEPER AWARD "CLEAN SHEETS"
Together with SCHÖNER WOHNEN Polarweiss, SPORT1 launched the “Clean Sheet” award for goalkeepers in the Bundesliga and 2nd Bundesliga. The established goalkeeper award features 360° integration on TV, SPORT1.de, and the SPORT1 apps. Fans can follow goalkeeper performance throughout the season via a dedicated ranking on SPORT1’s platforms.
With the award, SCHÖNER WOHNEN Polarweiss and SPORT1 honor the goalkeepers of the Bundesliga and 2nd Bundesliga. As part of the campaign, SCHÖNER WOHNEN Polarweiss donates €50 to the “Phrasenschwein” during each edition of “STAHLWERK Doppelpass” for every “Clean Sheet” recorded in the Bundesliga. At the end of the season, all donations go to a charitable cause.
