SNICKERS-FANTALK
COOPERATION
SNICKERS-FANTALK | EUROPEAN
CHAMPIONSHIP 2020
GOAL
ENTERTAINMENT & FAN-ENGAGEMENT
SERVICE
ONLINE SHOW & CONTENT PRODUCTION
The successful SPORT1 format “Fantalk” was brought into the digital world. For the anniversary edition of the UEFA European Championship, SNICKERS presented the cult “second screen” football talk show in a special Euro edition.
Laura Papendick and Jana Wosnitza hosted seven shows, each featuring two guests such as (former) footballers, comedians, or influencers. Viewers were informed about the key developments of UEFA EURO 2020 and thoroughly entertained through the talks. The livestream was broadcast on sport1.de, YouTube, and Facebook, followed by highlight clips. Additionally, an extensive cross-media package promoted the Snickers Fan Talks.
