Best Cases  »  STAHLWERK

Case

STAHLWERK Doppelpass

  • Cooperation

    Title patronage STAHLWERK
  • Target

    Increase brand awareness & establish market presence in the premium segment
  • Service

    Title sponsorship for football talk across all SPORT1 distribution channels
Idea

The successful talk format provides the stage for the most important protagonists of German soccer. Every Sunday, host Florian König, co-host Jana Wosnitza and the alternating experts Stefan Effenberg, Alfred Draxler and Mario Basler welcomed a top-class panel of sports journalists, coaches, players and officials to discuss explosive soccer topics.


Implementation

The partner STAHLWERK will be extensively integrated on all TV, digital and social media channels of Germany's leading multichannel sports platform - within the scope of the title sponsorship, among others, also with addressable TV extension, social posts and presenting the "Doppelpass" podcast.


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