DER STAHLWERK DOPPELPASS
COOPERATION
TITLE SPONSORSHIP "STAHLWERK"
GOAL
INCREASING BRAND AWARENESS & ESTABLISHING MARKET PRESENCE IN THE PREMIUM SEGMENT
SERVICE
TITLE SPONSORSHIP OF THE FOOTBALL TALK SHOW ACROSS ALL DISTRIBUTION CHANNELS
The successful talk format provides a platform for the most important figures in German football. Every Sunday, host Florian König, co-host Jana Wosnitza, and rotating experts Stefan Effenberg, Alfred Draxler, and Mario Basler welcome a high-profile panel of sports journalists, coaches, players, and officials to discuss pressing football topics.
The partner STAHLWERK is extensively integrated across all TV, digital, and social media channels of Germany’s leading multichannel sports platform – as part of the title sponsorship, including addressable TV extensions, social posts, and presenting the “Doppelpass” podcast.
