Case

Triathlon PURE
The Zwift Magazine

Cooperation
Zwift Cross Media Cooperation
Target
Promotion of the fringe sport of triathlon through media distribution and processing
Service
Title sponsorship | Special advertising formats & product placements in "Triathlon PURE - The Zwift Magazine"

Idea

The "Triathlon PUR Magazine", created especially for Zwift, delivers everything a triathlon heart desires: sports reporting, exciting interviews and product tips with and from the pros. In the process, Zwift's products are skillfully staged and presented. By sponsoring the popular triathlon series SLT, WTC and WTCS on SPORT1 Free TV, Zwift reaches both its triathlon-specific target group and potential new customers.

Implementation

"Triathlon PUR - Das Zwift Magazin" was recorded and broadcast monthly from July 2022 to January 2023. SPORT1 presenter and triathlon enthusiast Hartwig Thöne spoke with prominent triathletes about current sporting events, their careers and the latest Zwift products on the market. Within these broadcasts Zwift presented itself as a sponsor and was also integrated by means of special advertising formats.