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Triathlon Pur - das ZWIFT Magazin

 

 

COOPERATION

                                        

 

ZWIFT CROSS MEDIA COOPERATION

 

GOAL

                                        

 

PROMOTION OF THE TRIATHLON THROUGH MEDIA DISTRIBUTION AND COVERAGE

 

 

SERVICE

                                        

 

SPECIAL ADVERTISING FORMATS AND PRODUCT PLACEMENTS

IDEA

 

The specially created "Triathlon PUR Magazine" for Zwift delivers everything a triathlon enthusiast could wish for: sports coverage, exciting interviews, and product tips with and from the pros. Zwift’s products are skillfully showcased and presented throughout.

IMPLEMENTATION

 

"Triathlon PUR – The Zwift Magazine" was recorded and broadcast monthly from July 2022 to January 2023. SPORT1 host and triathlon enthusiast Hartwig Thöne spoke with prominent triathletes about current sports events, their careers, and the latest Zwift products on the market.

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