The SPORT1 portfolio is also broadly diversified outside of sports, including teleshopping, interactive media (e.g. sports quizzes, sweepstakes, etc.) and the nighttime channel.

Manuel Atzler, Head of Brand Commercial at SPORT1, gives us a closer look at this area: What individual communication solutions are possible and what opportunities we offer our customers here.
​​​​​​​Episode only available in german language.