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The first episode of the SPORT1 Brown Bag Session is online!
The topic is: FOOTBALL WORLD CUP IN WINTER: WHAT DOES THAT MEAN FOR THE ADVERTISING MARKET?
This year, for the first time, the World Cup will take place in winter, coinciding with the strongest advertising quarter of the year. This situation, which is new for the entire market, brings new challenges and requires creative solutions. How do customers, marketers and media agencies deal with this situation?
Our guest is Bernd Hülsmann, Managing Partner at the Wavemaker agency, and as a proven expert, he will provide a classification of the topic.
Check it out, share it with your colleagues and get back to us with feedback!
Episode only available in german language
SHOWNOTES
00:48 - 01:21: What is the perception in the advertising market about the World Cup in winter?
01:22 - 02:20: To what extent do the general conditions change due to the fact that the World Cup takes place in winter?
02:20 - 02:40: Is there a change in strategy?
02:46 - 03:56: How will customers behave? Public viewing or relocation to home?
04:31 - 05:37: How do companies manage to maintain visibility and relevance during this period?
05:38 - 05:59: What about evasion strategies if you don't want to or can't advertise within the game?
06:00 - 06:40: Alternatives such as Fantalks: What is the demand here?
06:41 - 07:11: Are there any trends to be seen yet?
07:12 - 07:34: What is the initial spark to make a change?
