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Taking a big step towards equality and inclusion with a sports event - that's what the Special Olympics World Games, which will take place in Germany for the first time from June 17 to 25 and focus on people with intellectual and multiple disabilities, are achieving.
As part of the media alliance, SPORT1 is helping to amplify the voices of the athletes and create awareness for them.
In the new episode of the SPORT1 Brown Bag Session, Ruth Hofmann, together with Carsten Schmidt (Special Olympics World Games Vice President Marketing, Communications and Digitalization) and Olaf Schröder (former CEO at SPORT1), takes a look behind the scenes of the Special Olympics World Games and gets to the bottom of the following question: How do you manage to not only discuss inclusion theoretically, but also implement it practically?
Episode only available in german language.
SHOWNOTES
00:00 – 00:53: Welcome
00:54 – 01:49: What makes the Special Olympics World Games so special?
01:50 – 02:56: What is fascinating about it?
02:57 – 04:08: How can we promote inclusion in sport and at the same time raise awareness of the issue in society?
04:09 – 06:08: How did the media alliance with the large transmission range come about? What are the hopes for it?
06:09 – 07:35: Olaf, why is it important to you to be there with SPORT1?
07:36 – 09:22: How will the Special Olympics World Games 2023 be shown on SPORT1?
09:23 – 10:42: What does this media power mean for the future of sports?
10:43: Adoption
