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In a digital world in which users are offered cookies on every website and data has become the currency of the Internet, a controversial debate is unfolding around the issue of data protection. Companies place cookies and analyze their users to generate personalized ads.
However, the tightening of data protection regulations is forcing companies to adapt their data collection and data use strategies. As a result, more and more companies are adopting new approaches such as "cookieless" or consent management platforms (CMPs).
Data protection, CMPs, cookieless: what will we have to adapt to in the future? This question is answered by the guest of our Brown Bag Session, Christopher Reher, General Director Data of the holding company Axel Springer All Media. We talk to him about current developments: Is this an attack on the existing business model or do new opportunities arise in the context of user tracking?
SHOWNOTES
00:00 - 00:26: Introduction to the topic
00:27 - 00:55: The GDPR (General Data Protection Regulation) has brought data protection into sharper focus. What has changed and why?
00:56 - 01:22: Different interests clash here: is the whole thing politically motivated or where does the debate come from?
01:23 - 01:55: If we talk about the benefits of the changes from a user perspective: The user now has more say, but what goes beyond that?
01:56 - 02:27: For the publisher or for the companies, it's all more cumbersome - but are there also benefits here?
02:28 - 03:56: The marketing houses are already reacting with alternative models, for example, there are Consent or Pur models. What is currently particularly interesting on the market here?
03:57 - 04:54: What monetization opportunities are opening up here?
04:55 - 05:42: What do we mean by the terms "CMP" and "Cookieless"?
05:43 - 06:35: If consumers agree to certain arrangements - how can this data be handled and how does this affect marketing?
06:36 - 07:52: Where are we currently? In the future, all of this will affect us even more - what can you predict?
07:53 - 08:49: What would you recommend to companies?
08:50 - End: Conclusion and farewell
