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Sports events offer unparalleled reach and enormous audience interest. They are more than just competitions: They are global spectacles that capture the hearts and minds of millions of people around the world. In this rapidly changing media age, sports rights have become a sought-after media product that can be profitable far beyond the confines of the sidelines. When exploiting a sports right, creativity, dynamism and courage are particularly important.
In today's SPORT1 Brown Bag Session, we would like to address precisely this topic: How are sports rights bought and developed? And what relevance do sports rights have for publishers? Answers to these questions will be provided by experts Alberto Horta, SVP and Managing Director at IMG, and Annika Rody, Director Media Rights at SPORT1 GmbH, in an interview.
SHOWNOTES
00:00 - 00:28: Welcome & introduction to the topic
00:29 - 01:16: What does the current sports rights market look like, which players are there and how are the rights distributed?
01:17 - 02:20: Annika, you buy the rights for SPORT1 - how does such a negotiation process work?
02:21 - 03:23: What is the rights seller's point of view?
03:24 - 04:31: How has the market developed and what trends are emerging?
04:32 - 05:13: Does the courage to break new ground pay off in finding one's positioning in the highly competitive field?
05:14 - 06:17: Annika, what opportunities and risks do you currently see?
06:18 - 07:19: Alberto, what role does digitalization play and where do you see the future of free TV?
07:20 - 08:52: What strategy do you recommend to other media companies that also want to achieve a sustainable competitive advantage?
08:53 - 10:16: Alberto, what trend are you noticing?
10:17 - End: Farewell
