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The ongoing digitalization trend of recent years has not stopped at the advertising landscape. Advertising space can no longer just be traded manually, but can be bought and sold individually, fully automatically and in real time with the help of algorithms and artificial intelligence, for example in SPORT1's digital advertising space.
Programmatic advertising is revolutionizing the way advertising is planned, placed and optimized. It enables advertisers to deliver their messages to their target audiences with unprecedented precision and efficiency. In today's brown bag session, we explore the key factors and benefits of programmatic advertising with our guest Mitja Grušovnik, Head of Programmatic & Digital Products at Ringier AG, to understand what the future of advertising looks like.
SHOWNOTES
00:00 - 00:24: Introduction
00:25 - 01:45: What exactly is programmatic advertising and how does it work?
01:46 - 03:02: What is the main advantage and what is the difference to traditional booking?
03:03 - 03:37: How can this be implemented efficiently? What technologies are needed in the end?
03:38 - 04:09: For which forms of advertising is programmatic advertising used the most and most efficiently?
04:10 - 04:46: For which industries or campaign types would you say it is tailor-made?
04:47 - 06:47: What other examples or goals have been successfully pursued?
06:48 - 07:47: Programmatic advertising has developed a lot. Where do you think it will go in the future?
07:48 - 09:04: How will advertising mainly be placed in the future?
09:05 - End: Farewell
