|
When the sofa becomes the front row: In today's Brown Bag Session, we delve into the world of innovative live shopping from MediaMarktSaturn and BRANDSOME. The recently concluded cooperation between Germany's number one electronics retailer and SPORT1's live shopping provider promises a revolutionary combination of sales channels and a unique live shopping experience for consumer electronics. The jointly created, interactive format includes several broadcasts and celebrated its premiere in September.
In a double interview, our guests Timo Emmert, Managing Director of MediaMarktSaturn E-Commerce GmbH, and Matthias Reichert, CCO and member of the management board of SPORT1 GmbH, provide exciting insights into the background, goals and expectations of the project and outline the future of live shopping.
SHOWNOTES
00:00-00:25 Introduction
00:26-01:15 What prompted MediaMarktSaturn to invest in live shopping?
01:16-02:34 What is BRANDSOME and how did the cooperation come about?
02:35-03:04 What can consumers expect from the "live shopping experience"?
03:05-04:32 What is the special abot the 360° live shopping format?
04:33-05:22 How did the project launch go? How was the response?
05:23-06:01 Which products have been part of live shopping so far?
06:02-07:15 Why is live shopping so successful? What steps have led to this success?
07:16-07:51 What lessons can be learned from the project so far?
07:52-09:25 What does the future of live and on-demand shopping look like? Which topics will play a prominent role?
09:26-10:08 In which direction is the partnership oriented for the future?
10:09- End Farewell
