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The second episode of the SPORT1 Brown Bag Session is online!
Topic is: TELESALES | LIVE/SOCIAL SELLING | MULTICHANNEL COMMERCE OPPORTUNITIES & CHALLENGES FOR BRANDS
Telesales, Social Selling and Multichannel Commerce. These days, we have countless measures to choose from when it comes to marketing and sales. Digital options in particular are booming, while many classic channels belong to the declining branch. But is that the case?
In an interview with Ruth Hofmann, Dr. Julian Oberndörfer, Dr. Julian Oberndörfer answers our questions. In his position as CEO at ERA Global, he represents the interests of the multichannel home shopping industry worldwide.
Take a look, share it with your colleagues and get in touch with your feedback!
Episode only available in german language
SHOWNOTES
00:48 - 01:25: What changes do you perceive and what do they mean for the entire industry?
01:26 - 02:44: What triggered Covid? What is the best way to reach the consumer?
02:45 - 03:36: Keyword "Technical innovations: how big has the upgrade been at home?
03:37 - 05:00: Traditional distribution channels, TV teleshopping: where do we stand here?
05:01 - 07:00: Social Shopping / Live Shopping: where do we stand in Germany?
07:01 - 08:05: Do you always need a holistic approach to content strategies?
08:06 - 10:06: Where is the journey going, are there best cases?
