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Whether Netflix, Amazon Prime, DAZN or Disney+ - linear TV has faced strong competition in recent years. Users have full control over TV and can tailor TV reception to their personal viewing habits.
With such unlimited choices, the question arises: who still keeps track and, more importantly, what potential do the new services bring?
In this brown bag session, our guest Oliver Knappmann, Chief Advertising Officer at Zattoo, will introduce us to the exciting topic of OTT/streaming and explain current market developments.
Episode only available in german language.
SHOWNOTES
00:00 – 00:27: Welcome
00:28 – 01:25: An incredible amount has happened in the streaming sector in recent years. Where does the market stand and how do you see the development?
01:26 – 02:45: According to Statista's market forecast, around 29 million users were using streaming services in July 2022. How is that to be classified?
02:46 – 04:47: What factors are important to be successful as a player?
04:48 – 06:17: Sports streaming is also very much on the rise. What else is important in order to prevail against the competition?
06:18 – 07:50: What does that do to the advertising market if you want to be active in advertising in the streaming area - what are the approaches here?
07:51 – 08:53: Does it increase competition when smaller customers can now also advertise in high-quality environments in the streaming sector?
08:54 – 09:24: What is the challenge here?
09:25 – 09:38: Adoption
