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"Made in China" - what used to have a predominantly negative connotation is increasingly turning positive. In many areas, China is seen as a major contributor to the digital future and can set itself apart from the European market as an innovation driver.
Which digital developments and trends are responsible for this turnaround and how do they affect digitization in Europe?
In a compact talk with SPORT1 COO Matthias Reichert, Alexandra Stefanov, founder of China Impulse, explains the changes in the Chinese market and takes a closer look at the challenges in intercultural interaction.
Episode only available in german language.
SHOWNOTES
00:00 – 00:46: Welcome
00:47 – 02:27: Alexandra, you know the Chinese market very well and always have an eye on development trends. What do we need to keep an eye on at the moment - especially in terms of intercultural interaction?
02:28 – 03:34: How much does China's digital world have in common with Germany's?
03:35 – 04:25: If we look at this from the customer's point of view: How important is the European market for the Chinese one?
04:26 – 05:40: Matthias, what has been your experience with Chinese customers so far?
05:41 – 06:36: Alexandra, what challenges do you perceive in intercultural interaction?
06:37 - 07:27: Matthias, would you say there is a great openness to approach each other in this interaction?
07:28 – 09:01: What can Germany use positively for itself in the exchange with China - perhaps even learn from it?
09:02 – 09:47: In conclusion, what would you consider to be very important so that the exchange works even better and the reservations can also be dispelled?
09:48 – 10:00: Adoption
