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Won the Europa League last year, reached the Champions League round of 16 in the same year, and has already been crowned DFB Cup winner 5 times: Eintracht Frankfurt plays at the top in the fight for national and international titles.
But it is not only sporting successes that Eintracht manages to record. By bundling all strategic digital projects into the independent subsidiary EintrachtTech GmbH, the traditional club has laid the central foundation for the development and implementation of the club's own digital strategy. As Managing Director of EintrachtTech, Timm Jäger is responsible for all strategic projects as well as the digital professionalization of Eintracht.
Why a digital strategy is fundamental for Bundesliga clubs today and how Deutsche Bank Park is suddenly transforming into the "Arena of IoT" - Timm Jäger answers these questions in the current edition of the SPORT1 Brown Bag Session.
Episode only available in german language.
SHOWNOTES
00:00 – 00:34: Welcome
00:35 – 01:46: What is EintrachtTech GmbH's digital strategy?
01:47 – 03:05: What are the concrete advantages for you?
03:06 – 04:18: You have the fans' data and can combine it with the business customers on your platforms. What is your approach to this?
04:19 – 05:06: To what extent does this approach help in your internationalization strategy?
05:07 – 06:25: The special thing is that Eintracht is digitizing the entire stadium experience in the so-called "Arena of IOT" at Deutsche Bank Park. What can be understood by this?
06:26 - 07:40: How widespread is it in the Bundesliga to focus on their own digital strategies and how important is that from your point of view?
07:41 – 08:35: What do you think will play a big role in the future?
08:36 – 08:49: Adoption
