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We're back with a new episode of the SPORT1 Brown Bag Session - our entertaining talk format that will sweeten your commute to work, your coffee break or your midday lunch.
Where the focus used to be on individual products, today stakeholders are asking about the company's contribution to society and our environment.
In this edition of the SPORT1 Brown Bag Session, Georg van der Vorst, Head of Sport Sponsoring at Viessmann, tells us why it is so important today to show attitude in communication and how Viessmann succeeds in anchoring sustainability in its communication.
Episode only available in german language.
SHOWNOTES
00:00 – 00:32: Introduction
00:33 – 01:12: What are your current activities in the area of "sustainability"?
01:13 – 02:14: How does Viessmann manage to integrate the topic of "sustainability" into its sports sponsorship activities?
02:15 – 03:16: Viessmann is a new partner of SPORT1 - what do your activities look like in concrete terms with this example?
03:17 – 03:57: How important is it to take a stance on the topic of "sustainability" and to communicate it clearly?
03:58 – 04:47: Keyword "greenwashing": How can the measures be communicated credibly and authentically?
04:48 – 05:43: What can storytelling like this look like?
05:44 – 06:27: Is there a specific example you can highlight?
06:28 – 07:19: How important is sustainability to you as a decision parameter for sponsoring activities?
07:20 – 07:35: Adoption
