The first episode of the SPORT1 Brown Bag Session is online!
The topic is: FOOTBALL WORLD CUP IN WINTER: WHAT DOES THAT MEAN FOR THE ADVERTISING MARKET?
This year, for the first time, the Football World Cup will take place in winter, coinciding with the busiest advertising quarter of the year. This new situation for the entire market brings new challenges and requires creative solutions.
How do clients, marketers and media agencies deal with this situation?
Our guest is Bernd Hülsmann, Managing Partner at the agency Wavemaker, and as a proven expert, he will give an assessment of the topic.
Take a look, share it with your colleagues and get in touch with your feedback! The interview is also available as a podcast:
00:48 to 01:21: Question: What are the perceptions in the advertising market about the World Cup in winter?
01:22 to 02:20: Question: To what extent do the general conditions change because the World Cup takes place in winter?
02:20 to 02:40: Is there a change in strategy?
02:46 to 03:56: How will customers behave? Public viewing or relocation to home?
04:31 to 05:37: Question: How do companies manage to maintain visibility and relevance during this period?
05:38 to 05:59: What about fallback strategies if you don't want to or can't advertise within the game?
06:00 to 06:40: Alternatives such as Fantalks: What is the demand here?
06:41 to 07:11: Can trends already be identified?
07:12 to 07:34: What is the initial spark for change?
The video is only available in German