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Brand communication is more complex and challenging than ever before. As a central marketer, the business arm of SPORT1 is responsible for the integrated and cross-platform marketing of the company-owned brands in the sports segment. With the free-to-air channel SPORT1 and its pay-TV offshoots SPORT1+ and eSPORTS1, we have the full spectrum of sports covered.

Our portfolio is complemented by our many digital offerings, numerous advertising platforms and exciting content. With SPORT1, any company can find the right medium for their specific advertising message and target audience. We implement cross-media campaigns and advertising that get people talking.


WHERE THE ACTION IS: The free-TV channel SPORT1 delivers premium live sports, top-quality coverage, and proven sporting expertise. As well as all kinds of live sports and highlights, viewers have a wide choice of sportainment formats, documentaries and magazine shows to keep them gripped.

SPORT1 Digital

SPORT1 is the go-to digital sports platform in Germany. Our cross-media marketing is complemented by excellent coverage on the online portal, our apps, numerous social media channels and addressable TV.


The first linear 24/7 eSports channel in the German-speaking region offers a wide-ranging program around the most popular eSports games. eSPORTS1 viewers can enjoy a minimum of 1,200 live hours of prime national and international events, highlights shows and self-produced formats.


SPORT1 is online gaming! We still live e-sports like never before. In addition to the German-language 24/7 esports channel Esports1, the new pan-European esports channel launched with eSportsONE - all in English. In addition to national tournaments, SPORT1 also shows top-class international eSports events.


Home to international soccer stars, top female tennis players, ice hockey bruisers and the motorsports elite, SPORT1+ provides the grand stage for a wide range of extra premium national and international live sports.

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