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PROGRAM-ORIENTED AND AUTHENTIC BRAND PROMOTION!
Perfect target group activation and cross-media networking opportunities: A visual and acoustic integration of the partner in all sweepstakes tie-ins as an editorial element of the program as well as a direct program tie-in (via trailer incl. sweepstakes board or moderated). Perfect target group activation for the customer through authentic brand/product promotion and cross-media networking opportunities via the digital SPORT1 platforms.
