HIGH BRAND PRESENCE THROUGH TITLE INTEGRATION AND CUSTOMISED PROGRAMME DESIGN

The advertising medium with continuous integration through title logo integration, mentions of the presenter and various graphic elements. An additional integration in all programme trailers to promote the programmes on SPORT1 is added on top for the partner! The title tie-in and programme design in the customer's look and feel generate a high level of attention and the advertised product benefits from the positive image transfer of the programme.