The demands on brand communication are constantly increasing. The SPORT1 Business division is responsible, as the central marketer, for the integrated and cross-platform marketing of the Group’s own brands in the sports segment. With our free-to-air TV channel SPORT1 and the pay-TV channels, we cover the full spectrum of sports. This portfolio is complemented by a wide range of digital offerings, numerous advertising platforms, and engaging content. Every company can find the right medium at SPORT1 to deliver its advertising message to the right target audience.