The demands on brand communication are constantly increasing. As the central marketer, the SPORT1 Business division is responsible for the integrated and cross-platform marketing of the Group's own brands in the sports segment. Our free-TV channel SPORT1 and the pay-TV channels cover the entire spectrum of sports. The portfolio is complemented by an extensive digital offering, numerous advertising platforms and exciting content. Every company will find the right medium for its advertising message and target group at SPORT1.