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The demands on brand communication are constantly increasing. As the central marketer, the SPORT1 Business division is responsible for the integrated and cross-platform marketing of the Group's own brands in the sports segment. With our free-TV channel SPORT1 and the pay-TV channels, the entire range of sports is covered. The portfolio is complemented by an extensive digital offering, numerous advertising platforms and exciting content. Every company finds the right medium for its advertising message and target group at SPORT1.
WITH SPORT1: The free-TV channel presents high-quality live sport, provides well-founded reporting and is characterised by proven sports expertise. In addition to various other live sport highlights, the channel also offers numerous sportainment formats, documentaries and magazines.
SPORT1 is Germany's leading digital sports platform. In-depth reporting on the online portal SPORT1.de, the apps as well as the numerous social media channels and addressable TV round off the cross-media marketing.
The first linear 24/7 eSports channel in the German-speaking region offers a varied programme around the best-known eSports titles. Live coverage of international and national top events, highlight programmes and self-produced formats await viewers on eSPORTS1.
The stars of international football, the best female tennis players in the world and the horsepower heroes from the racetrack: SPORT1+ is the stage for top national and international sport live! From football to women's tennis and motor sports to ice hockey, a wide range of sports is shown.
