Our trusting and successful partnership with the Bundesliga dates back to 1993 - last June, we were able to significantly expand our core soccer rights for the new rights period from the 2021/22 season up to and including 2024/25. The three extensive license packages from the new season include the following rights, free-to-air in Germany, Austria and Switzerland - the "triple" for all soccer fans and our advertising customers:
The digital highlight clips and the complete Bundesliga archive of the DFL - the soccer heart beats even louder and higher on SPORT1.de, the SPORT1 apps and our social media channels with many new formats and "best of" compilations.
The top match of the 2nd Bundesliga on the new primetime slot on Saturday evenings live, in free-TV exclusively and in livestream - the only weekly live match from German professional soccer finally returns to free-TV.
The exclusive highlight rights package to the Bundesliga and 2nd Liga on our "holy soccer Sunday" between 6:00 a.m. and 3:00 p.m., which is already kept up to date and is exploited in "Doppelpass" and highlight magazines - for eight hours, the ball only rolls in our exclusive Bundesliga programming window on free TV.
"Less Is More" - Advertising customers benefit from exclusive strategy: SPORT1 Business takes a new approach to marketing for the upcoming Bundesliga rights period.
A powerful signal effect emanates from these investments in our SPORT1 portfolio. For advertising companies and their brands, this is important, positive news, especially in these still extremely challenging times due to the pandemic - because from this summer, new, unique opportunities will be offered on the leading 360° sports platform in the German-speaking region.
SPORT1 is taking a new approach to marketing for the upcoming Bundesliga rights period. The motto: The Bundesliga - rethought - limited, exclusive, cross-media. The selected, exclusive group of Bundesliga partners will be presented in a wide-reaching, individual and innovative way. Our partners will benefit due to the exposed position of their brands as an integral part of Bundesliga coverage on SPORT1. Whether on TV, digital platforms or our social media channels: In all environments of the Bundesliga and 2nd Bundesliga, our exclusive partners will be right in the middle of their specific target group on SPORT1 from the 2021/22 season - with more attention for their brand messages in this exciting and emotionally so charged premium environment.
For more information on our Bundesliga offer and our video message, please visit our SPORT1 Business microsite.
More visibility, more exclusivity, more emotion - your "triple win" for your brand is our goal! If you want to go this new way together with us, we are of course very happy to be at your disposal for a personal conversation - to inform you in advance about the further details of our Bundesliga planning.
We look forward to hearing from you!
Yours Matthias Reichert Yours Stefan Obstmayer