Beats By Dre
EURO 2016 – Sponsoring and brand activation
Idea
Sponsoring and brand activation partnership with Beats Electronics for the 2016 European Soccer Championship in the shows EM Doppelpass and EM Aktuell.
Implementation
Exclusive sponsoring in EM Doppelpass, supplemented by integration in program trailer and product placements, also in EM Aktuell. Extension of product integrations on the SPORT1 Facebook page and link to beatsbydre profile.
Product Placement
![[Translate to Englisch:] Best Cases Sport1: Beats By Dre - Beispiel Facebook Post](/index.php?eID=tx_securedownloads&p=71&u=0&g=0&t=1632507982&hash=224945a17060b40b81d35dbcf9576ca0beeba5dc&file=/fileadmin/_processed_/7/6/csm_Sport1_Media_Cases_Beats_by_Dre_Facebook_Post_82dcf1b957.jpg)
Facebook-Post
