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BMW International Open - Case

Sponsorship activities LIVE on TV


BMW presents the BMW International Open as exclusive sponsor on German free-TV on SPORT1. For the carmaker from Munich, the top-class golf event is an ideal platform for branding measures, which are also broadcast into German living rooms via the TV broadcast.


Broad attention as exclusive sponsor during two live broadcasts of the BMW International Open as well as four highlight broadcasts. Integration in all spot trailers to promote the broadcasts on SPORT1 in affine environments. Digital presence via the placement of livestream ads and sitebars from


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