SCHÖNER WOHNEN Polarweiss
The white vest
Idea
Using the “Polarweiss” campaign to integrate home interiors magazine SCHÖNER WOHNEN in the goalkeeping awards “Die Weisse Weste” and in the SPORT1 shows Bundesliga Aktuell
Implementation
Segment sponsoring for “Die Weisse Weste” in Bundesliga Aktuell, supplemented by native teaser online on SPORT1.de. Microsite incl. client branding with content about the awards and the current ranking.
Rubric Sponsorship
![[Translate to Englisch:] Best Cases Sport1: Schöner Wohnen - Beispiel Microsite](/fileadmin/_processed_/4/3/csm_Sport1_Media_Cases_Schoener_Wohnen_Microsite_e05fae6194.png)
Microsite
