Formel E

Idea

 For the start of its 7th season, Formula E created an atmospheric, positively charged video introducing the new season and aiming to excite and engage viewers for the coming year. 
Sport1.de provides the perfect platform and tailored target audience for this.

Implementation

Large-scale daily fixed placement in the form of a sticky video wall within the motorsport channel on Sport1.de. The video starts automatically in the background of the motorsport channel. By clicking / mouse-over on a transparent billboard, the video plays fullscreen including sound from the beginning. After the end of the video, a billboard remains as a reminder.