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Jägermeister Hausbar

House bar – 360° promo story


The campaign called for viewers/users to sign up at and nominate an absent friend who would get the Jägermeister pop-up bar installed in his home (“If our buddy won’t come to the bar, the bar will have to come to him”).


Both publicizing and implementing the campaign involved 360° integration in TV, online and social media via high-attention advertising formats.


Made with ❤ in munich, germany



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