Jägermeister Hausbar

Idea

The campaign called for viewers/users to sign up at SPORT1.de/Hausbar and nominate an absent friend who would get the Jägermeister pop-up bar installed in his home (“If our buddy won’t come to the bar, the bar will have to come to him”).

Implementation

Both publicizing and implementing the campaign involved 360° integration in TV, online and social media via high-attention advertising formats.
Integration