Jägermeister Hausbar
House bar – 360° promo story
Idea
The campaign called for viewers/users to sign up at SPORT1.de/Hausbar and nominate an absent friend who would get the Jägermeister pop-up bar installed in his home (“If our buddy won’t come to the bar, the bar will have to come to him”).
Implementation
Both publicizing and implementing the campaign involved 360° integration in TV, online and social media via high-attention advertising formats.
Integration
Spot trailer
Promo Story
![[Translate to Englisch:] Best Cases Sport1: Jägermeister - Beispiel Microsite](/index.php?eID=tx_securedownloads&p=71&u=0&g=0&t=1632510154&hash=28c036d8860f065f0ea0d22a78bb27186f474005&file=/fileadmin/_processed_/8/f/csm_Sport1_Media_Cases_Jaegermeister_Microsite_dae6a688ac.jpg)
Microsite
![[Translate to Englisch:] Best Cases Sport1: Jägermeister - Beispiel Superaufmacher](/index.php?eID=tx_securedownloads&p=71&u=0&g=0&t=1632510154&hash=e800690f1983280fa9197e26c46e20d78eba1157&file=/fileadmin/_processed_/3/4/csm_Sport1_Media_Cases_Jaegermeister_Superaufmacher_6b43cb70bc.jpg)
Super opener
