Tag Heuer
Virtual Bundesliga – Sponsoring
Idea
Activation of Tag Heuer’s sponsorship of the Tag Heuer Virtuelle Bundesliga, the official eSports tournament of the German Soccer League, in which the 24 best players in Germany (EA SPORTS FIFA 18) compete for a prize pool of 45,000 euros.
Implementation
360° integration in TV, social media and digital via high-impact advertising formats, like presenting incl. program trailer on TV, medium rectangle on SPORT1.de and branded posts on social media.
![[Translate to Englisch:] Best Cases Sport1: Tag Heuer - Beispiel Facebook Post](/index.php?eID=tx_securedownloads&p=71&u=0&g=0&t=1660994369&hash=0762c29556b5a840a9b965a4ef6818aa4d98de7a&file=/fileadmin/_processed_/9/b/csm_Sport1_Media_Cases_TagHeuer_Facebook_Post_d9114ad0d5.jpg)
Facebook Post
![[Translate to Englisch:] Best Cases Sport1: Tag Heuer - Beispiel Medium Rectangle](/index.php?eID=tx_securedownloads&p=71&u=0&g=0&t=1660994369&hash=23aaef59590720b8344bad0a245583f3686c91af&file=/fileadmin/_processed_/2/d/csm_Sport1_Media_Cases_TagHeuer_Medium_Retangle_8a87a8d549.jpg)
Medium Rectangle
Presenter
