O2
WM Aktuell 2018 [World Cup Latest] – Location partnership
Idea
During the 2018 Soccer World Cup, SPORT1 transmitted 31 broadcasts of its self-produced live ‛latest’ show WM Aktuell from the O2 Tower in Munich so we could give the free-TV viewers an immersive World Cup feeling.
Implementation
Location partnership for the show WM Aktuell, which was broadcast live from the highest TV studio in Germany. Further activation through TV strand and news ticker sponsoring, supplemented by branded posts on Facebook.
Integration
Rubric Sponsorship
![[Translate to Englisch:] Best Cases Sport1: O2 - Beispiel Facebook Post](/fileadmin/_processed_/d/8/csm_Sport1_Media_Cases_O2_Facebook_Post_3f93635869.png)
Facebook Post
![[Translate to Englisch:] Best Cases Sport1: O2 - Beispiel Newsticker-Sponsoring](/fileadmin/_processed_/3/f/csm_Sport1_Media_Cases_O2_Newstickerpresenting_3236d83603.png)
Newsticker-Sponsoring
