The Championship Cup & You
Activation of partnership between Hermes and soccer Bundesliga on SPORT1
Idea
As official premium partner of the Bundesliga, Hermes wanted to bring the Bundesliga closer to the fans and make it literally touchable with the campaign “Die Meisterschale & Du” [The Championship Shield & You]. In an intriguing first, this gave soccer fans the chance to have the original championship shield delivered to them at their home, office or club house.
Implementation
Special TV advertising formats in Doppelpass and Bundesliga Aktuell. Digital extension online, mobile and on Sport1.fm. Editorial coverage of the trophy handover to the winner.
Cornersplitscreen
Raffle
Advertising scarf
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Promo Teaser
