Beko in the Basketball Bundesliga

Idea

Beko to activate its engagement in the Basketball Bundesliga via a comprehensive package of special TV advertising formats during the live broadcasts on SPORT1.

Beko would thus be seen as the partner of the broadcasts and increase its brand awareness and recognition among a male-dominated target audience.

Implementation

Beko was versatilely integrated into every live broadcast of a Basketball Bundesliga game – as exclusive sponsor before, during and after the game, with trailers advertising the program, as well as exclusive slow-motions, exclusive ads and classic spots.