Brand communication is more complex and challenging than ever before. As a central marketer, the business arm of SPORT1 is responsible for the integrated and cross-platform marketing of the company-owned brands in the sports segment. With the free-to-air channel SPORT1 and its pay-TV offshoots SPORT1+ and eSPORTS1, we have the full spectrum of sports covered.

Our portfolio is complemented by our many digital offerings, numerous advertising platforms and exciting content. With SPORT1, any company can find the right medium for their specific advertising message and target audience. We implement cross-media campaigns and advertising that get people talking.

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